Promoting Taiwan's Agricultural Tourism: First Trade Show in Indonesia
Taiwan's agricultural tourism is making its way into the Indonesian market! To enhance Taiwan's visibility in the agricultural tourism sector within Southeast Asia, the Ministry of Agriculture has partnered with the Taiwan Leisure Agriculture Development Association to launch a series of promotional activities aimed at expanding the agricultural tourism market for Indonesian travelers.
The climax of this promotional campaign will be the first "Taiwan Agricultural Tourism Trade Show," which is set to take place from May 23 to 25, 114 in the Emporium Pluit Mall, Jakarta, Indonesia. This event will bring together Taiwan's high-quality agricultural tourism resources and involve local travel agencies to showcase diverse farm tourism packages.
Before the event, starting from April, the Ministry embarked on preparatory actions by inviting eight Indonesian travel agents to form an exploratory group to visit nine agricultural tourism sites in Taiwan, gaining firsthand experience of fruit picking, rural culture, and food education activities—strengthening the understanding and packaging willingness of agricultural tourism products.
During the event, a Taiwanese countryside themed immersive exhibition space will be created, showcasing the unique features of Taiwanese agriculture. Famous Indonesian influencers will also be invited to participate and leverage their social media platforms for real-time promotions, attracting potential travelers' attention.
Following the trade show, subsequent promotional actions will continue, including inviting influencers back to Taiwan to revisit agricultural tourism sites, consistently sharing in-depth tourism content on social platforms, and collaborating with travel agents to sell actual tour packages. The Ministry emphasizes that Indonesia, with its young population of 270 million, has an increasing demand for in-depth experiential travel, and Taiwan's agricultural tourism aligns with the international trends of "nature, culture, and sustainability," opening new opportunities for its own tourism industry.
