Every year, millions of Taiwanese travelers choose Japan as their top holiday destination. As the summer travel peak approaches, many are already planning trips to Japan. The affection that Taiwanese people have for Japan appears unwavering, with some visiting multiple times a year. Recently, a user on PTT asked, "Why do Taiwanese love going to Japan so much? Don't they get tired of it?" This post quickly sparked lively discussions.

Many users responded that even after multiple trips to Japan each year, they never feel tired of it. They mentioned that each trip has different purposes and locations, stating, "No, every time I go is for a different reason," "Japan has so many places to visit," and "I go four times a year, and each experience is unique." Others pointed out, "How could one ever get tired of the delicious food?"

One user summarized four major advantages that make Japan so popular: first, its proximity; second, relatively low prices; third, good safety; and fourth, a rich variety of food and shopping options. They remarked, "It's hard for any other country to replace Japan's position in the hearts of Taiwanese people." Besides popular destinations like Tokyo, Osaka, Kyoto, Fukuoka, and Sapporo, many seasoned travelers are also exploring second-tier tourist locations such as Kanazawa, Shikoku, and Aomori.

However, some users suggested looking into other countries for travel opportunities, mentioning places like Bangkok, Chiang Mai, Penang, or even Europe and America, though they still acknowledged that "Japan is really fun, and some people just want to keep going back to Japan." According to the Ministry of Transportation and Communication, a total of about 5,967,561 travelers went abroad between January and April this year, with 2,144,913 heading to Japan, making up 36% of the total and representing a 10.73% increase from the same period last year. This shows that interest in traveling to Japan remains high.

However, there has been a recent cooling of enthusiasm for travel to Japan due to the prediction by Japanese manga artist Ryuujuu Ryou of a major earthquake occurring on July 5. Director Huang Qingliang of Sunny Day Tours mentioned that July was the most dismal in his 35 years of experience. However, business began to recover in August, and it is expected that the peak travel season will remain high in September and October.

Overall, Japan still maintains a solid fan base among Taiwanese travelers. Despite facing some challenges, the overall market continues to show strong appeal, and there are signs of recovery in post-pandemic tourism.