Singapores's renowned snack brand hue has officially announced its entry into the Taiwanese market, successfully hosting its inaugural sales event on the LINE official shopping platform. To expand the event’s influence, they invited the popular influencer couple 'That Couple' along with 'the most beautiful dentist' Dr. Liu Zhi Yi as hue Stars to witness the debut of hue's unique 'Emotional Science Gummies' series.

The livestream event attracted a large number of fans and consumers, generating enthusiastic responses and laying a solid foundation for the brand's initial development in Taiwan.

Kim, a prominent creator, recently reached new heights in popularity, releasing a new Cantonese single titled 'The Same Path' on June 5, which landed in the top three of the KKBOX Cantonese new song chart. During the livestream, he shared his personal insights on how to adjust emotions and maintain a good mindset amidst his busy entrepreneurial journey.

Dr. Liu expressed that maintaining focus during her work requires emotional support, and she particularly favors hue's 'Vitality' gummies, which contain adaptogens and caffeine to support her energy and focus during long hours of consultations.

Gia Ku, the brand director for hue Taiwan, expressed optimism about the market entry, noting consumers' increasing awareness of health management and emotional balance. Hue aims to provide a delicious and scientifically backed choice for emotional support based on the innovative concept of 'Emotional Science.'