In recent years, the media sector has faced serious challenges, particularly as Taiwan's legislation on "media bargaining + news fund" remains stagnant, contrasting sharply with advancements made by Australia and Canada. Reports indicate that multinational platforms like Google and Meta use news content without compensation, extracting up to NT$40 to NT$50 billion annually from Taiwan's digital advertising revenue, putting local media industries in crisis.

Experts highlight that discussions on media bargaining systems in Taiwan over the past four years have yet to result in legislation, exacerbating operational difficulties for media outlets. In response to the monopolization of the digital advertising market, scholars and media representatives have initiated a petition urging the Legislative Yuan to expedite related bills, emphasizing the need for a mandatory bargaining mechanism and a news fund.

In contrast, Australia has successfully passed a media bargaining law since 2021, allowing media outlets to negotiate revenue shares with digital platforms, providing a successful model that could guide Taiwan's media reform.