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Puma Faces Dilemma in the U.S.: Tariff-Evasion Strategy Leads to Excess Inventory and Price Cuts

Puma Faces Dilemma in the U.S.: Tariff-Evasion Strategy Leads to Excess Inventory and Price Cuts

Puma is in a difficult position in the United States. The brand's strategy to expedite shipping to evade tariffs has resulted in a surge of excess inventory. Puma is now considering price reductions to clear this surplus inventory, further impacting its business strategy.